Whitney Spencer is a digital project lead and creative strategist with experience guiding complex creative work from concept through execution. Her practice spans digital platforms, branding, and content initiatives, with a focus on building thoughtful systems that support both creative expression and organizational growth.

She is deeply collaborative by nature, working closely with designers, developers, and partners to bring clarity to ambitious ideas and translate them into structured, actionable plans. Whitney brings a steady, detail-oriented approach to managing timelines, resources, and expectations—creating the conditions for teams to do their best work without losing momentum or purpose.

Grounded in communication and storytelling, her work centers on creating intentional, user-centered solutions that are both impactful and sustainable. She is especially drawn to mission-driven organizations and projects where creativity, strategy, and care intersect.

HEALING JUSTICE PODCAST

GENERATION

TRANSFORMATION

Timeline
OCTOBER 2019 - NOVEMBER 2019

ROLE
SOCIAL MEDIA
STRATEGY SOCIAL
CAMPAIGN LAUNCH
GRAPHIC DESIGN
COPYWRITING

VIEW
GENERATION TRANSFORMATION SOCIAL MEDIA KIT

Healing Justice was a weekly podcast centering conversations at the intersection of collective healing and social change. In late 2019, we kicked off a collaborative series called Generation Transformation - a five-part series bringing audiences on a journey, mostly narrated by young people, about what it is to organize intergenerationally.

OBJECTIVE
The Healing Justice Podcast was in the midst of many transitions, one of which included a desire to increase engagement and downloads from youth and young adult organizers who were not as familiar with the practice of healing justice. So, we developed the Generation Transformation series in partnership with the NextGen Fund to lift up a few of the voices of power and brilliance of young leaders and organizations that were playing a key role in building transformative movements for change. 

THEME
The campaign embraced a storytelling approach, embracing the struggles and challenges of intergenerational struggles and challenges within organizing. We workd to highlight the role of young people and hear them name ways their work can be supported.

FOCUS
We designed this campaign to:

  • Spark personal storytelling through the hashtag #GenerationTransformation.

  • Leverage user-generated content (UGC) to amplify organic reach.

  • Collaborate with guest podcasters from the episode to cross-promote the campaign on their platforms.

STRATEGY

  • Creative Content: A series of short podcast visualizer video clips from each episode were shared across Instagram and Facebook. Each clip highlighted a pivotal moment from the guest stories.

  • Interactive Engagement: Followers were invited to share their experiences and advice on intergenerational organizing through posts or comments, tagging the podcast and using the campaign hashtag.

  • Exclusive Incentive: Participants had a chance to be featured in a follow-up episode or win podcast swag, incentivizing participation.

This campaign brought the podcast’s values—authenticity, community, and creativity—to life, creating a dynamic bridge between the episode’s content and audience interaction.

RESULTS

  • 1,000 hashtag mentions (#GenerationTransformation)

  • 20% increase in podcast downloads within the first week

  • 100 user-generated posts submitted

  • 15% growth in Instagram followers

PROJECT

2019