Whitney Spencer is a digital project lead and creative strategist with experience guiding complex creative work from concept through execution. Her practice spans digital platforms, branding, and content initiatives, with a focus on building thoughtful systems that support both creative expression and organizational growth.

She is deeply collaborative by nature, working closely with designers, developers, and partners to bring clarity to ambitious ideas and translate them into structured, actionable plans. Whitney brings a steady, detail-oriented approach to managing timelines, resources, and expectations—creating the conditions for teams to do their best work without losing momentum or purpose.

Grounded in communication and storytelling, her work centers on creating intentional, user-centered solutions that are both impactful and sustainable. She is especially drawn to mission-driven organizations and projects where creativity, strategy, and care intersect.


PROJECT

2023

Highlights the voices of filmmakers on their craft and Kartemquin's role in their filmmaking practice.

CRAFTED

with Kartemquin Films

EST. TIMELINE
PRODUCTION: APR 2023 – AUG 2023
LAUNCH: OCT 2023 - Dec 2023

ROLE
CREATIVE STRATEGY EDITOR TALENT ATTACHMENT

VIEW PROJECT
CRAFTED with Kartemquin (EP 1: JIAYAN "JENNY" SHI)

THE STORY

Audiences were familiar with titles produced by Kartemquin, but not the production company itself.

THE CHALLENGE

Position the company as a pioneer in independent documentary, creating a narrative that audiences can rally behind.

THE OPPORTUNITY

Position Diverse Voices in Documentary as a program for filmmakers who view documentary as a practice, not simply a genre or a format; elevate the voices of filmmakers whose views and work traverse differences and destabilize sameness.

THE SOLUTION

CRAFTED with Kartemquin Films was a video series showcasing Kartemquin's creative process, values, and people. Kartemquin has developed a distinct, recognizable intimate observational style. Its ability to tell deeply human stories that emphasize empathy and authenticityhas always resonated with viewers on a personal level. This campaign was developed to the transformative power of storytelling by turning the camera behind-the-scences highlighting the craft and collaboration that makes a Kartemquin film.